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WTA Press Releases and Letters

Recent WTABC press releases and letters are listed below.  Older documents are archived and available to members of the WTA.

Mount Polley Mine Reopens After Catastrophic Tailings Spill

Wilderness Tourism Association does not support the Trans Mountain Pipeline Expansion 

Extended Tenure Terms for Tourism Industry

Tourism/Forestry letter  - letter to the editor of BC Forest Professional (magazine)

Mount Polley Mine disaster threatens BC's tourism industry, needs regulation

BC’s tourism industry disappointed with NEB recommendation

BC Ferries Cuts - November 2013

WTABC Issues and Positions Paper - May 2013

BC and Cohen Commission Recommendations - March 2013

Destination BC - February 2013

BCNDP PDMO announcement - October 2012

Changes to VQOs - April 2012

WTABC Fact Sheet regarding VQOs - April 2012

Restrictions on the Chinook Fishery - April 2012

Changes to Fisheries Act - March 2012

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Quick Facts

Founded in 1999, the WTABC works to protect BC’s wilderness landscapes, marine areas and intact functioning ecosystems, and secure access to wilderness tourism opportunities. We help ensure BC maintains its Super, Natural image and tourism market share.

BC ‘s tourism brand is Super, Natural BC. It has over $500 million invested over 15 years, ensures BC’s global market share in a strong internationally competitive market, and is important for both rural and urban tourism.

Wilderness or nature based tourism industry profile for BC (2012):

  • Approx. 2,250 Businesses
  • Approx. 980,000 clients
  • Approx. 3 million client days
  • Clients spend $1.5 billion at Nature based tourism business (does not include tourist expenditures before and after visiting the nature-based tourism business)
  • Overall, 25 million tourists spend over $13 billion in BC, with much of this induced by nature based tourism

Industry economic impacts (Direct, indirect and induced impacts are included in these estimates):

  • Operations ($Millions): Revenues - $2,854.6; GDP - $1,566; Taxes - $413.20; Employment 22000 Person Years
  • Investment ($Millions): Revenues - $36.5; GDP - $18.4; Taxes - $1.6 Employment - 215 Person Years

Business Characteristics

Expenditures (average, cost structures vary from business to business)

  • 22% labour
  • 15% transportation and fuel
  • 11% on maintenance
  • 9% on advertising/promotion
  • 9% new facilities/equipment
  • 8% food and beverage
  • 6% liability insurance
  • 5% mortgage and rent

Most businesses are small

  • 55% < 3 full time staff members
  • 25%  between 3 and 10 full time staff members
  • 20% > 10 full time staff members

Booking Sources

  • 40%  repeat guests
  • 30%  marketing
  • 23%  word of mouth
  • 6%  drive by/walk in

Markets

  • 29% from BC
  • 17% other Canada
  • 17% Northwest USA
  • 18% other USA
  • 14% Europe
  • 2%  Asia
  • 3% Other

Main Constraints to Growth

  • Lack of long term guarantee of tenuring to the land base
  • Competition for natural resources among multiple industries
  • Lack of security regarding long term integrity of viewscapes 
  • Government regulation and taxation     
  • Transportation and Access

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Media Contacts

For information on the WTABC, or to book an interview regarding a current issue please contact Evan Loveless, Executive Director: 250-336-2862, evan@wilderness-tourism.bc.ca

 

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